CCRC Entrance Fees Move Toward More Individualized Pricing
Senior Housing News reports that more nonprofit senior-living providers are using dynamic pricing for entrance and resident fees. The article summarizes a 2026 Ziegler CFO Hotline Survey: nearly 80% of respondents use at least two factors when changing entrance fees, with local home values, market demand and occupancy, and competitor comparisons among the leading considerations. The average increase reached 5.6% in 2026, compared with 5.2% in 2025; respondents projected 4.8% for 2027.
Some life plan communities now price individual floor plans based on demand, wait-list size, location, and perceived desirability. High-demand units may receive larger increases while less-demanded units may rise more slowly or not at all. Monthly fees are also being adjusted: 86.2% of respondents cited operating-cost changes, and 70.7% cited margins or long-term financial stability. How should communities explain unit-by-unit pricing differences to residents and prospective residents?
Read the full article here: https://seniorhousingnews.com/2026/09/11/senior-living-nonprofits-embrace-dynamic-pricing-models-to-fine-tune-rates/